Look! Here’s Seth, writing about management reserve.
No, wait, that’s what we call it in Proposal Land. He calls it a ledge: one that will keep you from drowning. It’s a compelling metaphor.
The ledge is a combination of time and money.
It’s the buffer between here and disaster.
The ledge is a foundation, a place we can find our footing as we think about the next steps.
And the ledge offers perspective, because we can realize that even if this moment feels momentous, it might not be.
Stop, now, and go read the whole thing.
And on your next proposal, make sure you have a ledge. Heck, on your next project of any sort, make sure you have a ledge.