Category: Proposal Tips
Use proven solution development, writing techniques, and editing standards to develop responsive proposals that score well against RFP evaluation criteria. Use internal and Red Team reviews to improve how you respond to RFPs and to win more bids.
Once Upon a Time
Patient has chest pain if she lies on her left side for more than a year. Well, who wouldn’t? This illustrates one of the rules of clear writing: Put together stuff that goes together. The corollary to that rule is this: Separate stuff that doesn’t go together. It can be …
Show & Tell
Writers are often enjoined to “show” not to “tell.” I often enjoined proposal writers to do both: Make it easy to “see” or grok your point, but don’t hesitate to also make it explicit in words. That was a result of being smacked up-the-head by marketers on Red Teams, insisting …