Use proven solution development, writing techniques, and editing standards to develop responsive proposals that score well against RFP evaluation criteria. Use internal and Red Team reviews to improve how you respond to RFPs and to win more bids.
Writers are often enjoined to “show” not to “tell.” I often enjoined proposal writers to do both: Make it easy to “see” or grok your point, but don’t hesitate to also make it explicit in words. That was a result of being smacked up-the-head by marketers on Red Teams, insisting …
Because it’s OK to use tools that make the team feel good about what they’ve done.