Proposal Land

Better RFP Responses & Management
 
Proposal Land

Term: Has the Stick

Used to identify who is responsible for something.

Likely an aviation reference originally (as in, the pilot has the stick).

Considered bad form to interfere in an area where someone else has the stick.

Asking Questions: The value of asking politely

I have made much in these pages about the importance of asking clear questions: here, for example.  And seriously, who can argue?  Unclear questions bemuse the client and frustrate your team when the answer given by the bemused ones is, itself, unclear or unhelpful.

But it isn’t enough to be clear.   More is needed.

There are two objectives when asking questions:

  • Task objective – One is to get information you need, to clarify an ambiguity, or to correct an error in the RFP.
  • Relationship objective – One is to let the client know that you will be good to work with: professional, respectful, helpful.  Begin as you mean to continue, and all that.

Asking clearly and early are essential for the first objective; asking politely is essential for the second.

Ask politely

Don’t be rude.  Don’t be condescending.  Don’t be snooty. Don’t be impatient.  Don’t be overbearing.  Don’t attack the client’s competence or integrity.  Don’t make threats, veiled or otherwise.

In short, don’t be a jerk.

You might think it would go without saying.

You’d be wrong.

The story

Working on a lessons-learned contract in a government department, I came across some questions from a participant in the earlier bid process.  Yikes.  They did everything but say to the government, “What?  Are you stupid?”

I went over to the contracting officer and said, “Umm, were these really submitted like this?”

“Oh, yes.”

“What was he thinking?” I asked, preferring not to refer to the submitter by name.  I’d met him around and about, but didn’t really know him.

The contracting officer shrugged.  “He was drunk.”

All right then.

Whether the cause of your temporary disaffection with your client is inebriation or aggravation, let it go when writing questions.

And then get someone else to review your questions for tone.

 

Term: Gold Team

Most often used to refer to the executive review of the costs and proposed price.

Not a standard term in Proposal Land, however, and has been seen referring to what most folks call Red Team.

Does it matter? Nope. Not as long as everyone involved knows what is meant.

Asking Questions: The value of asking early

I have made much in these pages about the importance of asking clear questions: here, for example.  And seriously, who can argue?  Unclear questions bemuse the client and frustrate your team when the answer given by the bemused ones is, itself, unclear or unhelpful.

But it isn’t enough to be clear.   More is needed.

Ask early

If you want thoughtful answers to your questions – and you likely do – then submit them as early as possible, even before the deadline, to give the client time to think.

If you don’t want nasty surprises later on – and you likely don’t – then review all parts of the RFP (the SOW, the draft contract, the response instructions, the evaluation criteria) as soon as it hits the street, so you can submit all your questions soonest for the best chance at timely answers.  There’s nothing much more irritating than trying to assemble a document and realizing at that late date that the response instructions and the packaging instructions aren’t aligned.  And, yes, it happens.

A special case?

Maybe you’re using a question to ask for a change:

  • To the requirement – to add or delete a work requirement or to modify a service standard, for example
  • To the procurement methodology – to change the relative weights of the technical and financial scores, for example

Again, asking early is your best bet, while recognizing that any heavy lifting with respect to influencing the requirement really ought to have been done before the RFP came out.