Better RFP Responses & Management
 
Tag: <span>Writing and editing</span>

Once Upon a Time

Patient has chest pain if she lies on her left side for more than a year. Well, who wouldn’t? This illustrates one of the rules of clear writing: Put together stuff that goes together. The corollary to that rule is this: Separate stuff that doesn’t go together. It can be …

Show & Tell

Writers are often enjoined to “show” not to “tell.” I often enjoined proposal writers to do both: Make it easy to “see” or grok your point, but don’t hesitate to also make it explicit in words. That was a result of being smacked up-the-head by marketers on Red Teams, insisting …